Branding & Sales
The brand system and everything you need to find, work and close the deal — the brand kit, the 727-RTO prospect pipeline, the pitch and product-defence collateral, the response playbooks, and the pricing we're taking to beta. Source docs live in the shared drive under ACUMINATE → Acuminate Internal Docs.
Brand & identity
Ship it on-brand
Brand Kit
The fast, decision-oriented guide — palette (Coral, Midnight, Linen), the three fonts and the "say this, not that" voice rules. The full kit lives on the Product page.
Open the brand kit →Brand Identity Deck
The visual reference — the live source of truth for the identity system. Open it to present the brand to someone new. Paired with the "How to use the brand" guide.
CBO/01 BRAND IDLogo Library
13 lockup variants × 4 formats (SVG · PNG · PDF · JPG) — coral, mono and reversed, prepared for Midnight, Linen and White surfaces. Plus fonts and conference/booth branding.
CBO/02 LOGOS · 03 FONTSResources & tools
Bookmark what you use daily
RTO CRM & Pipeline
The live Google Sheet tracking all 727 verified RTO prospects across four tiers by renewal proximity and RPL volume. See CRM_STRATEGY.docx for how the list was built.
Open the RTO CRM →RTO Pitch Deck
The current pitch deck for RTO conversations — weeks-to-hours, ASQA-aligned evidence mapping, audit-ready by default. Latest revision: 2 Jul.
Open the deck →FAQ & Product Defence
Crisp answers for the hard questions — regulator acceptance, "audit-defensible — prove it," and the "we don't have an integrity problem" objection.
Open the FAQ →Objection Handling
The pre-sales objection strategy: the "integrity" reframe (accusation → protection), deter-vs-record positioning, and ASQA posture. Acuminate - Objection Handling Strategy.docx.
In shared drive → Internal DocsOutreach Playbooks
Cold-call script, the free-beta email templates, and the Prospect Response Playbook — the five reply scenarios with same-day actions. Loom over PDF; never send the deck cold.
In shared drive → ProspectsPricing & Unit Economics
Hybrid v6.1: Foundation $149/mo + $299/RPL · Professional $249 + $249 · Scale $399 + $199 · Voice +$79/mo. Pending Naseer & Anwar sign-off — internal only.
Acuminate_Unit_Economics_v6.1_Hybrid_Fixed.xlsxReferral & Commission
Partner model v3: 8% of Year-1 ACV (cap $10k), 3% recurring from Year 2 (cap $5k/yr). Owner: Ali. Includes the partner earnings calculator.
Referral partner managementConference Playbook
Qualifying questions and pitch angles for VDC (Melbourne, 13–14 Aug) and VELG (Gold Coast, 29–30 Oct) — plus the roster, logistics and booth budget.
Velg Conf · VDC2026 ConferenceTAFE & Dual-Sector
Co-design intro deck, pitch deck and proposal for TAFEs and dual-sector universities scaling credit transfer without scaling headcount.
Open co-design proposal →