Product
Where discovery meets delivery for the AI RPL & credit-transfer platform. The product-market-fit strategy, the UX research library and the brand kit — everything that grounds a design decision or a beta conversation.
Featured · UX Research
Latest from discovery
RPL Personas — One-Page Dossier
Five end-user personas for the AI RPL platform, each built around a real skill set with a broken paper trail. Colour-coded by qualification stream, with AQF-verified mappings and the eligibility-firewall model that drives the assessor dashboard.
Open the one-pager →Product resources
Everything else
RPL Atlas
Eight sectors, 53 qualification codes and 36 sub-domains — the complete reference for RPL pathways and demand mapping.
Open the atlas →RPL Data Explorer
Data-backed RPL market analysis — volumes, RTO vs TAFE, the TAFE landscape and qualification mix, with an interactive estimator.
Open the explorer →PMF Proposal v12
The full product-market-fit case: the problem, the buyer, the transformation, and the VELG beta plan. Paired with the Narrative PMF v1.1.
PMF/RPL_PMF_Proposal_v12.docxPMF One-Pager
The single-page verdict card — NEED/DESIGN/MAGNITUDE/ACCEPTANCE, the buyer funnel, the pricing hypothesis ($300–$450/candidate) and the timeline to VELG D-Day.
PMF/RPL_PMF_OnePager_v9.pdfUser-Journey Management
The 10-tab CUJ system — core journeys, journey maps, pain registry, priority matrix and the agentic-AI overlay — feeding the roadmap end to end.
PMF/User_Journey_Management.xlsxUX Research Library
Persona work, interview notes and synthesis — the RPL Personas one-pager is the pinned artifact.
Browse research →Four Mandates
The company's operating priorities — the strategy deck that frames what product, sales and engineering are each accountable for.
Open the deck →Brand Kit
Palette, fonts, logo library and voice — the fast, decision-oriented guide for anything you're about to ship.
Jump to brand kit →Brand kit
Coral, Midnight, Linen — measured, plainspoken, insider, warm
Palette & type
Voice — say this, not that
Considered · plainspoken · insider · warm. Every claim must be sourceable.